Down the Corehol. A Marketing Mystery.

Kudos to Mott’s for packaging cuteness.

So, I was eating a Mott Cinnamon Apple pouch. Long oral surgery related left-overs from earlier this year, blah blah blah.

Anyway, I noticed a cute little figure with paint palette and brush with a talk-bubble that read, ‘Hello My Name is Corehol.’ Interesting name. Language? Nationality? Famous person?

You know what I did. I looked up Corehol. I found a company in France. Corehal.

Weird, but ok.

Interestingly enough, Google corrected me to Corehole. Definition: a hole drilled to retrieve a core sample (noted mostly stratigraphical and geophysical.)

Hmm, well that’s stretch, I think to myself, but maybe Mott is referring to the core of an apple. That’d be odd because cores don’t make it into applesauce. Or do they?

Curious, I veer off subject. My fingers fly, typing, “does applesauce contain apple cores” sans caps or question mark; lazy grammar, but it worked.

First up was America’s Test Kitchen stating, “The peels and cores contribute bright, distinctive apple flavor and rosy color. With this recipe, you don’t even need a food mill to include them.” The blurb contains a link to article, “Apple Scraps make the Best Applesauce,” from Cook’s Illustrated. (link below)

Next is a web-hit for Whole Apple Applesauce from My Cancale Kitchen, stating, ”The process calls for cooking quartered, unpeeled apples—cores, seeds and all—until they break down into a mush…”  Cool. But what’s Cancale? The Oyster capital of France. Ok, that’s def unrelated to my quest.

Anyway, after all the above, I decide the click the link for links that only contain “Corehol.”

Found it!

I’m Corehol. I’m always looking for opportunities to create and inspire. When creating your masterpiece, remember, the best art comes from your core!

While extra self-rewarding surfing for a super sharp sharable image of the little now non-mysterious cartoonish character, I also came across Corehol’s cohorts: Penelopeel and Seedney.

So, there you go. Educational advertising for the curious natured with a tendency to rabbit-hole.

knabbler

Discovery Links:

America’s Test Kitchen: https://www.americastestkitchen.com/cooksillustrated/articles/6290-make-applesauce-with-apple-scraps  (article requires email/sign-up)

My Cancale Kitchen: https://mycancalekitchen.com/applesauce/

missing time

anybody miss seven/twenty-one?

i didn’t. i mean i did.

but, i didn’t realize i did, until i did.

well, there went my thirteen year streak.

not surgeries, not five-thirty am internet failures as i’m out the door to ireland.

not polar vortex, not even tornado energy grid failure.

yes, a warning signal. oops, a snoozed reminder. the tone of missing time.

a sweetly snuggly cat or two, supper at one am.

i’m a bit baffled by my notice delay.

i can’t pinpoint it. but, i can twenty/twenty.

a plethra of projects with immoderate commitments.

i’ll tell ya what, tho. it’s been fun.

by ‘fun’ i mean a real challenge. for me.

fascination, curiosity, mind-stretch; un-slight, devoted hours.

gladsome. i’m all game. it’s all good.

stress is part of the good. because, it really is.

i chose the contest. i selected the set. i’m courting skills.

i’m proud of my all-in self.

even if i did crash the word carriage. re-routing ruts.

happily still in it. six more weeks, grappling with goals.

expecting to win at the three. yeah, this is how life should be.

Quote for the Week:

Bandage. Bandana.

If you’ve been there, it doesn’t matter how removed you are, how not-too-close you are, to the situation.

You don’t need to be there, or even slightly on the fringe.

Miles away holds the same cosmic shock as standing toe-to-toe.

In a flash. Flashback.

It’s all real, again. Not exactly the same, but you’re tossed that way.

Way back there, to that little box on the board that emotionlessly announces: This is where you are. This is your new beginning.

A new, non-optional, previously unimaginable, reluctantly occupied space becomes the jumping point.

Because the circular shift, the spin of the table, turns you dizzy.

The rules have completely changed, now, into a language you don’t understand. You thought you were winning.

This is the new precipice – the launch of the unimaginable.

Everything looks dully the same here in the realm of faded all.

The elimination of Point A to Point B, negates any previously planned paths.

The rebirth is deficient doors that will not take – that will never take – you where you want to go.

Open or closed; not one of them will stop the flow.

There’s no portal to the past. Only provenance.

Prior plans do not matter; there’s no map for this journey. No perfectly sized torniquet, either.

Bandage. Bandana. The heart bleeds through just the same.

with sympathy.

Read Reduction

Used to be I had a reading pile. A to-be-read stack of whole magazines or just torn pages, books I picked up for free, printed online articles I didn’t have time to sit down and devote to immediately and knew I’d never find them again. Links can die, you know. Especially after a few years.

Well, I stopped all that physical periodical hoarding. Inspired by an accidental find years ago. 2014; while perusing positive topics for what used to be an email and US Mail based Midweek Encouragement Newsletter. ME News existed in an era otherwise known as ‘pre-blog.’

In the basest form of self-trickery for knowledge seekers, I canceled nearly all of the clutter subscriptions that lead to clutter. Nearly.

Costco and AAA send me monthly periodicals whether I want them or not. I subscribe to the Ann Arbor Observer monthly rag. I could stop them simply, but then, how would I know where all the good stuff is happening in Michigan, or discover why a certain product is better than another? Without endless key-word internet surfing for hours, I mean.

Plus, I’d also lose out on letters and phrases. Grade school, I’ve always loved collage. Went through an interesting and a bit obsessive, huge, collage cut-and-paste phase in college. Began as sorority-sister aimed birthday cards on budget. Ala kindergartener-ish: find a pretty picture, add some happy, descriptive 1500 level words and voila!

I also went through a band-love phase where I would use every print version of the band name I could find and pauperize it into wall hanging. I had a double 8”x14” pair-themed set of Duran Duran fonts proudly displayed in my first dorm room. Hmm. Who am I kidding?

So, maybe both of those things weren’t phases. I’m obviously still in a band-loving stage. And, I still cut out words and phrases. Anyway, the point is, now even just those three founts of info tend to heap on my coffee table. Not a real problem. I break them down, take what I need as I read through, recycle the bulk and end up with smaller piles.

My digital stash is overwhelming, though. I leave large articles unread until I have the time. I gold-star articles that may be of use in the future. I subscribe to a few special interest daily/weekly emails for things I am truly interested in. I’d really like to engage with these lurking lessons. I’m really a little stressed out that I will never catch up and, yet, I continue to pull and hold.

826, 180, 11, 109 emails awaiting my attention. Some are new. About 600 are marked for future, do not delete articles, updates, initiatives. Surprisingly the 826 is not my junk box. It also dates from 2010 forward. Pictures, scratch writing, thoughts – these aren’t a concern to me. I’ll get to them. When? Well, when I do.

There’s def a need to tackle. Do I start with one source and read straight through? Oldest to newest in unrelated order? Sort and scour by topic? By informative value or creative enjoyment? Ugh.

This all sounds way too much like a lot of pre-work to manage my actual desire.

The Minimalists, Podcast 286: Enoughism

an unnecessary option

compulsively feeding the

short-term parking meter interrupting life

instead of pulling away

living, long-term, no charge

ghosted self, self-affectioned

in this moment

offering an ending thought,

lightning illumination on

an unnecessary option

treading

one foot only

one foot in front of the other

of going nowhere.

comfort chosen sluggish soles,

shuffled rough roads wearing

that path, owning only

serenely scored expensive ruts

worn deep enough for imagination

to safely ignore the danger in

rim-limited views

just a bit longer, til

paid in full with absolutely no allowance

for aiming for horizons

this sort of thing comes faster

short and short of faith.

Quote for the Week: