With SMC in our heads and the possibility of a part time store with a bridal theme, we just went ‘to look’ at the open space at Selders’ Mall.
We were excited on the way over, set with our plan and pitch. One area of concern was required non-competition with the other stores. A bridal dress salon, a masseuse, a hair salon, a tax man, tuxedos, a seamstress and rental décor already occupied the mall. Jeff and I had poured through every page of products and were thinking wedding décor, wedding party gifts, table favors would fit in nicely.
We’d been told the space was small, but seeing it in person was a bit surprising. I skeptically surveyed the situation. What it really was, was a 10-foot by 10-foot alcove previously used as bridal gown dressing room, if that helps you imagine it any. There wasn’t a dedicated door, just a rod where a curtain had previously hung, and to be honest it was a bit dingy and very poorly lit.
I swiftly conjured up a list of things we’d need to change. Jeff declared it was a perfect size.
I saw the need for paint, carpet cleaning and a way to cover the one narrow door-side sized window without obliterating all of the small amount of natural light.
Jeff envisioned lining the walls with shelves, moving in a small desk and chair and setting up the cash register and credit card machines SMC had helped us obtain. Brides, mothers of brides, wedding planners are not solo shoppers. I worried that trying to get more than two people besides Jeff or I into the store would make it seem uninvitingly small.
In addition, we’d have to be ultra selective with our merchandise. To me, that made the tiny spot a big gamble. Reduced variety can only attract a reduced audience, and we hadn’t even established exactly who we thought our narrow-niche customers might be, yet.
I was impressed with the balloon and rental decor business our enthusiastic friends had set up. The other business owners/space renters seemed nice. Price wise, it fit our budget. The location was pretty good and would give our store-to-be a Tecumseh address. We spent a good amount of time speaking with the owner, asking if we could perhaps incorporate the entrance hallway into the room as part of the shop.
She was agreeable to that, but did not want us to use a side entrance to the building as our main in. I thought that was reasonable and a good business decision. It would give anyone looking for us an idea of what else was there, and us a chance to catch the attention of customers who didn’t arrive already planning to visit our gift shop.
While Jeff and the others were still talking, I slipped back to re-evaluate the room. Something about it reminded me of something I’d seen before. Another business in a microscopic space that managed to be jam-packed full of specifically themed merchandise.
I was still contemplating that as Jeff and I, our friends and the owner made our way into the parking lot.
What happened next was what Jeff would later refer to as a “menu moment.”
Quote for the Week:
Enjoy This Week’s Discovery Links:
Small Shops: Design Ideas
Small Business: Weird Ideas
Inventory: Big Ideas