to dance, without music

Once I assured myself Jeff’s mask situation was secure, I headed to the other end of our house. Out of courtesy. I doubt my husband would have woken up if I’d exercised my option to use our en suite. Since he was solidly sleeping, I didn’t want to take the chance.

By the end of August 2019, with the help of Jeff’s Salsapalooza plan, our still relatively tiny store (although, comparatively, a mansion to our minuscule starter-store) had broken even YTD. We were unbelievably ecstatic knowing we’d be heading into the holiday season in great shape.

Yes, we’d have to work hard to keep the momentum going. Hopefully, we’d need to keep purchasing stock. The final quarter of 2006 could be significantly profitable, fuel the future of our business and solidify our dream.

With any luck, MHSC could conceivably close out non-red in just our third year.

Of course, we weren’t planning on letting it be a luck thing. We’d never leave it up to that. It would be a face-to-face, phone-to-phone, email-to-email, direct mailbox mail, somewhat prehistoric print, semi-regular radio, and weekly BNI thing.

That same year, we’d also created a postcard mailing advert for Jeff’s next fantastic idea – Sauce of the Month Club. We simultaneously debuted the program in our web-store.

When the very first participant signed up and purchased the plan on-line, it was a banner day.

Jeff was hilariously giddy, grinning from ear to ear. I was right there with him because he waited until I got home to tell me.

“You’re the first person I’m telling this to,” Jeff started out of the office, as I came in the front door. Opening his arms wide, he declared. “I wanted to celebrate this with just us.”

Without knowing what we were celebrating, I jumped in for a hug. Once he had me in his arms, Jeff began to dance. I followed his lead, without any music, while he explained.

I smiled up at my love, as we took waltzing steps. Without any music, I got to thinking. Jeff took one look at my face and figured out I was contemplating.

“Now, now, now,” he admonished, with over-dramatic fake seriousness. “Don’t worry about any of this,” he confidently continued, clasping our hands over his heart. “I already talked to the guy and it’s a present for his Dad.”

“We made a list of stuff he’d like!” he beamed. “And, get this… he might even get his Dad to come in with him to get it each month. So, we might not need to do any mailing!”

Quote for the Week: 2019 08 27 to dance without music jakorte

Infomercial Intrigue

Jeff and I shared the desire to own our own business. Since we both had jobs, we often talked about what we’d like to do, together, someday. And since Jeff was up late at night a lot, he was the one who saw the Tom Bosely, Specialty Merchandise Corporation infomercial. He told me about it in the morning on our way to work. That evening we crammed into our tiny office in the Tecumseh townhouse, fired up the computer and read everything there was to read on the SMC website.

We started off with a standard website and sent out a dozen business inquiries. We thought we should start small. We received one response from a tattoo shop in Tecumseh, set up a meeting and sold a few things. We sent out another dozen, but nothing came of those.

Jeff came up with another idea, though. Jeff used to sell trading cards at expos and we both loved flea markets, so we decided to try those route. The hardest thing about retail is trying to gauge what buyers want. We set out to see what was missing from the local weekend markets, and decided it was garden décor and birdhouses. I also included some of my fabric flower pins, just to see what would happen.

We did well enough our first show to earn back our table fee and recoup half of our purchase money. It didn’t come close to breaking even for us, especially with the program buy-in fee. I took the catalogues into work and made a few sales that way. What was left was taken to another flea. That’s where we learned (which we should have already known) that the same buyers go many places to see what is different. Of course, we should have known that, because that’s why we went to many places, as well.

After spring and summer, comes winter and no markets. We had quite a bit of stock left, and our enthusiasm for dragging around merchandise, setting up and tearing down displays every weekend kinda fizzled. It came up in conversation one day with friends who had a retail space in a mall that currently had some open spaces available.

“What good would a store be?” I asked Jeff. “You can’t just have a store open on weekends…”

“Well, why not? Sure ya can.” He replied, quickly adding, “Let’s just go look…”

Quote for the Week:

2017 09 05 Ive learned a lot from infomercials jakorte

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