(First, an embarrassing tidbit. So, I’ve mistakenly miss-remembered a crucial detail about our store. It was not 10 x 10. All of the newspaper article clippings I’ve saved clearly say that the space was even ridiculously smaller at only 8 x 8. This makes me laugh. As do the many news articles, which I’ll share coming up.)
Jeff got to thinking… maybe having ‘Tecumseh’ in our name was too specific, too limiting. “Maybe we’ll want to open another store, someday, in another town.” he adorably, optimistically supposed.
I told him I liked the way he was thinking, and got to thinking, myself, too. I threw out, “Michigan Hot Sauce Company,” but that still seemed plain. And, then, from nowhere, I surprised myself and Jeff, too, by stating, “Michigan. Hot Sauce. Club.”
“Club?” Jeff wondered aloud in my direction, “but, we can’t call it a club if we’re not a club…”
“Well,” I started, “technically… we could be.” Looking at our dream blueprint, I pointed out that we were halfway there. We were already planning a monthly newsletter mailing; we already were planning on a ‘club’ type frequent buyer card.
All that was missing was meetings.
“We’re gonna having meetings? About what?” Jeff wanted to know.
“Well, maybe not ‘meetings’ exactly.” I explained. “I’m thinking special club member invitation only taste tests. Cooking demos. You love hot sauce and know so much about it. Do you think we could ask our members share recipes and make a cookbook out of that?”
Jeff’s big grin split and lit up his face. “You’re a genius,” he said. “I love the way you think!”
With a wonderful name on our lips, a license number to provide, we went into fast action. By this time, we only had two and a half weeks left in our promise to be open in three weeks. Timing was important because we wanted to be ready by the big ‘Grand Opening’ announcing the newest stores in the mall on September 23rd, 2004, and to be sure we still enough time to get our name out there before the Christmas and gift giving season.
We split up to divide and conquer and briefed each other throughout the day and every evening on our progress.
I had: décor, licensing, marketing, banking, budgeting.
Jeff had: fixtures, locating a manufacturer for our salsa (because we didn’t have and couldn’t afford a commercial kitchen), and the important cornerstone of hot sauce.
Quote for the Week:
Enjoy This Week’s Discovery Links:
About That: Memory
Fact Checking: Memories
Broadway Cat and: Memories