Fart Suite: Reluctance & Success

“I told you not to buy the Fart Corn!” I agitatedly exclaimed. “That’s just going to be a tacky waste of money.”  

“I don’t think so,” Jeff answered, reasonably, as always. “I think it’ll sell.”

Even worse, in my opinion, was that Jeff had purchased what he nicknamed “The Fart Suite.” Themed merchandise included 2 Old Fart hats, 2 Old Fart aprons, 6 boxes of Old Fart beans in 3 versions with various heats, 4 boxes of Fart Corn microwavable popcorn.

Everything else was fantastic. It took us about an hour to empty the boxes and gaze in wonder at the beautiful mess we’d made in the middle of our living room. Pieces of clingy Styrofoam peanuts attached themselves to Miss Fred speckling her with white dots like a reverse Dalmatian. Sadie didn’t care about the statics, she was too busy going wild over and chasing the crumpled paper purposely tossed to remove her curious nose from the goods.

We’d purchased two of each product to deepen the presentation, plus three of some things because Jeff felt he couldn’t recommend what we hadn’t tried. After a brief debate we settled on a presentation package. It made sense to grocery aisle the salsas in one spot, sauces another, all of the popcorn, chips candy and snacks, etc. In the end, though, we’d decided to shelve alphabetically for easy brand location and easier inventory.

Re-unpacking our goods in the store made us both a little giddy, and soon we were laughing over the ridiculously hard question of which end of the store the A’s should begin. We both beamed happily as we broke down the and hauled out the last box. Actually, Jeff hauled out the trash. It was while he was gone, that I saw it.

Jeff had apparently felt the need to ignore the alphabet and place the fart suite directly inside the door where it would never be missed, by anyone. I stealthily moved it to a less obvious spot, obviously between E and G.

A few days later, I noticed it had just as stealthily reappeared in it’s eye-grabbing spot. Only now, it was further emphasized by the adjacent wall hanging ball caps and hook swinging aprons. 

Wouldn’t you know, the very first item we sold out of was the dang Fart Corn. All 3 boxes went. Immediately.

Jeff couldn’t have been happier. At the other end of what I had envisioned as the classy, high-end the spectrum, I was pretty pleased, too. Sweet salsas and unusual savories were moving, too.

So much so, that two weeks after opening, we submitted another order to refill the outs, including the dang Fart Corn .

Quote for the Week: 

 

2017 11 07 its a lot easier to figure out who customer is jakorte

Enjoy this Week’s Discovery Links:  

 Display: Organize

Do What You Love: Yes

Do What You Love: No

 

 

Stocking Sauce

Once in motion, we spent every spare moment immersed. I’d come home from work and ask Jeff what he’d accomplished during the day and what we were going to work that night.

One evening he replied that he’d spent the day ‘getting sauced.’ The next day he’d said, “I got more sauced!” Each time a creative answer followed. “I’m having a saucy day!” “I got saucified!” “Saucing!” 

We spent three weekends preparing, in grocery stores, on the web, on Food Network, and on the phone locating our opening stock.

In stores, because we didn’t want to duplicate easily found sauces, and it was likely we wouldn’t be able to match the big store low price.

On the web, looking for other hot sauce ventures: makers, sellers, stores, web sites. Yes, it’s true. We culled the names of the more popular brands and small start-ups.

On Food Network because BBQ challenges, and the many city specific food discovery shows featuring small business owners and local specialties.

There were a ton of tiny outfits. We learned that even if a popular brand was already stocked in mainstream or gourmet specialty stores, often the hotter-hottest of the line was not.

Jeff made friends. And, I’m talking more than acquaintances. Even over the phone, he had the gift of friendliness.

Within a few days free samples began rolling in. Some came from new makers/suppliers Jeff discovered. Two of the larger branded names couldn’t accommodate our small 2-4 or at most 6 bottle orders, but they were willing to provide the name of businesses who would.

Jeff spoke to both sources and within a day, after Jeff and I had agreed and disagreed on some items, our first order was placed.

The disagreement was about anything with the name or word ‘fart’ or ‘ass’ included. I know it’s more of a man thing than a Jeff thing, but no matter what, I just didn’t find it funny. I never understood the guffawing over the fart scene in Blazing Saddles, either. Especially after seeing it for the umpteenth time. I will admit the only time I’ve ever found a fart funny was when Peter Sellers was involved.

My vision was more gourmet, experimental, unique. Jeff didn’t think anyone would ever be interested in olive salsa or crab salsa, but his approach was, “Why not? Let’s see what happens.” 

On a Wednesday, two big boxes of serious shipment had arrived.  I only remember it was a Wednesday because we were debating the merits of waiting until we could get the shipments to the store or opening them now and just being excited.

 With enthusiasm we tore open the loot. The first thing Jeff pulled out delighted him and annoyed me…

Quotes (from friends and I) for the Week:

2017 10 30 The Tecumseh Herald Oct 2004 opening jakorte

Enjoy This Week’s Discovery Links:

 

 Funny?: flatulence

What?: popcorn farts

How?: like this