It Happened.

When I finally realized it could happen, within our budget, within our time frame. I got to work.

I created flyers, postcards, judging guidelines, tasting labels and signs, decorated donation jars. I made sure we had my emergency event supply kit, as well as a first aid kit. I organized the program and timing of contests. We made many trips to the local dollar store for supplies and décor.

We recruited family and friends to work. The weather cooperated; the vendors showed up. Two of Jeff’s friends came from Ohio with one of those humungous dancing windsocks, and set that up. (There’s a story about these two, I also have to tell.)

When it was time for our live interview, Jeff came and found me. Carting two folding chairs, he walked me over to the outdoor radio set-up. He looked around, and snapped his fingers. Lifting one in the air, Jeff observed another seat would be needed, but first. he had to go check on something.

He wandered away as quickly as a wanderer can, and never came back. So, that’s how I ended up at the tech board, fielding questions about things I wasn’t 100% sure about and providing information, alone.

I didn’t really mind, and had no trouble doing it by myself, but when I asked Jeff what had kept him away, he sheepishly admitted he just hadn’t liked how he’d sounded when we’d recorded a small pre-spot at the radio station studio.

For as loud and happy as Jeff was, he shied away from spotlights. He loved parties, and loved planning. He just preferred to be one of the crowd; in among the people, where the action was.

The hot sauce eating contest began with only a handful of participants. That number dropped pretty quickly. Three rounds in, there were only two. The guy who became the second-place winner finally quit when his tears started to burn his cheeks. He walked away with $25.00. The first-place winner ridiculously took another spoonful hit as a ‘Victory Lap,” and then announced she was off to spend her $50.00 prize at El Chalupin (aka The Grasshopper) in Adrian for a Mexican dinner.

Jeff and pretty much everyone spectating, were astonished by that. I didn’t think it’d be worth it for anyone to go as far as they did. Chili-heads are a fierce, feisty and fun-loving bunch, devoted to fiery foods. The fiery food vendor and selling community were the most enthusiastic folks I’ve ever done business with. Jeff fit right in.

Many of our vendors were just as dedicated, just as friendly. I have many stories to share about them. That’ll be coming up.

Thought for the Week:

2018 11 20 Share your enthusiasm cultivate and curate jakorte

 

 

 

 

 

Peppered; with Doubt

Truthfully, I still doubted we’d be able to pull it off, but Jeff’s enthusiasm continued to rise.

A few things made it easier for me to delegate. Trust that he’d try. Lack of Time I could devote. And a little bit of doubt that it could be accomplished in the first place. I figured the worst that could happen was we’d have to cancel. But, then, we’d at least have a head-start on planning for it next year. 

With a detailed list of questions and tasks, I handed Jeff the reins and went along for the ride.

Have you gotten permission from the mall?

Will it hurt the other stores’ business or are they ok with it?

Power – can we run bounce houses and band at the same time without blowing out the mall?

What type of permits do we need?

What type of permits do our table/craft people need to have?

Is there be enough parking in our small lot?

Do we need traffic control on the busy two-lane highway?

Are we sure the tables and chairs and tents will be at no cost?

Who will judge the homemade salsas, and how many judges do we need?

How will we handle entries so that it is an anonymous vote?

Do we want to categorize? Sweet salsa, savory salsa, spicier than normal salsa?

Should we ask winners or all entrants to share their recipes, so we can include them in the next monthly newsletter? What is the prize?

Who will handle hot sauce eating and contest registrations, run the register?

Decide how many fan favorites we want to have people voting on? 5? 10?

Then, invite suppliers to provide one type of salsa product for tasting,  let them know the votes will be 25 cents each and donated to ARC. Might need a few jars from each.

Revise the regular waiver for extreme heat sales to address participation in the hot sauce eating contest.

What are the prizes? One winner or 1st, 2nd, 3rd?

Update the membership list, add new customers.

What do we want to say in our mailing to members? On website? On radio?

Do we want to give a discount or a special favor to our members? Do we want to include this for new sign-ups on the day of the event, too?

Can we really use ‘palooza’?

I’d like to change the name from Sauceapalooza to Salsapalooza. Our store name has hot sauce in it, so that part will be obvious. Not everyone likes hot sauce, but most people like salsa. Plus, it would encourage salsa entries.

What if it rains? Or pours? Or is windy? Or nobody comes?

By the conclusion of one more BNI meeting, in one week, he got it all done, all laid out and all planned. Except for the weather, of course.

Quote for the Week:

2018 11 20 two things make it easier to delegate

Fart Suite: Reluctance & Success

“I told you not to buy the Fart Corn!” I agitatedly exclaimed. “That’s just going to be a tacky waste of money.”  

“I don’t think so,” Jeff answered, reasonably, as always. “I think it’ll sell.”

Even worse, in my opinion, was that Jeff had purchased what he nicknamed “The Fart Suite.” Themed merchandise included 2 Old Fart hats, 2 Old Fart aprons, 6 boxes of Old Fart beans in 3 versions with various heats, 4 boxes of Fart Corn microwavable popcorn.

Everything else was fantastic. It took us about an hour to empty the boxes and gaze in wonder at the beautiful mess we’d made in the middle of our living room. Pieces of clingy Styrofoam peanuts attached themselves to Miss Fred speckling her with white dots like a reverse Dalmatian. Sadie didn’t care about the statics, she was too busy going wild over and chasing the crumpled paper purposely tossed to remove her curious nose from the goods.

We’d purchased two of each product to deepen the presentation, plus three of some things because Jeff felt he couldn’t recommend what we hadn’t tried. After a brief debate we settled on a presentation package. It made sense to grocery aisle the salsas in one spot, sauces another, all of the popcorn, chips candy and snacks, etc. In the end, though, we’d decided to shelve alphabetically for easy brand location and easier inventory.

Re-unpacking our goods in the store made us both a little giddy, and soon we were laughing over the ridiculously hard question of which end of the store the A’s should begin. We both beamed happily as we broke down the and hauled out the last box. Actually, Jeff hauled out the trash. It was while he was gone, that I saw it.

Jeff had apparently felt the need to ignore the alphabet and place the fart suite directly inside the door where it would never be missed, by anyone. I stealthily moved it to a less obvious spot, obviously between E and G.

A few days later, I noticed it had just as stealthily reappeared in it’s eye-grabbing spot. Only now, it was further emphasized by the adjacent wall hanging ball caps and hook swinging aprons. 

Wouldn’t you know, the very first item we sold out of was the dang Fart Corn. All 3 boxes went. Immediately.

Jeff couldn’t have been happier. At the other end of what I had envisioned as the classy, high-end the spectrum, I was pretty pleased, too. Sweet salsas and unusual savories were moving, too.

So much so, that two weeks after opening, we submitted another order to refill the outs, including the dang Fart Corn .

Quote for the Week: 

 

2017 11 07 its a lot easier to figure out who customer is jakorte

Enjoy this Week’s Discovery Links:  

 Display: Organize

Do What You Love: Yes

Do What You Love: No

 

 

Stocking Sauce

Once in motion, we spent every spare moment immersed. I’d come home from work and ask Jeff what he’d accomplished during the day and what we were going to work that night.

One evening he replied that he’d spent the day ‘getting sauced.’ The next day he’d said, “I got more sauced!” Each time a creative answer followed. “I’m having a saucy day!” “I got saucified!” “Saucing!” 

We spent three weekends preparing, in grocery stores, on the web, on Food Network, and on the phone locating our opening stock.

In stores, because we didn’t want to duplicate easily found sauces, and it was likely we wouldn’t be able to match the big store low price.

On the web, looking for other hot sauce ventures: makers, sellers, stores, web sites. Yes, it’s true. We culled the names of the more popular brands and small start-ups.

On Food Network because BBQ challenges, and the many city specific food discovery shows featuring small business owners and local specialties.

There were a ton of tiny outfits. We learned that even if a popular brand was already stocked in mainstream or gourmet specialty stores, often the hotter-hottest of the line was not.

Jeff made friends. And, I’m talking more than acquaintances. Even over the phone, he had the gift of friendliness.

Within a few days free samples began rolling in. Some came from new makers/suppliers Jeff discovered. Two of the larger branded names couldn’t accommodate our small 2-4 or at most 6 bottle orders, but they were willing to provide the name of businesses who would.

Jeff spoke to both sources and within a day, after Jeff and I had agreed and disagreed on some items, our first order was placed.

The disagreement was about anything with the name or word ‘fart’ or ‘ass’ included. I know it’s more of a man thing than a Jeff thing, but no matter what, I just didn’t find it funny. I never understood the guffawing over the fart scene in Blazing Saddles, either. Especially after seeing it for the umpteenth time. I will admit the only time I’ve ever found a fart funny was when Peter Sellers was involved.

My vision was more gourmet, experimental, unique. Jeff didn’t think anyone would ever be interested in olive salsa or crab salsa, but his approach was, “Why not? Let’s see what happens.” 

On a Wednesday, two big boxes of serious shipment had arrived.  I only remember it was a Wednesday because we were debating the merits of waiting until we could get the shipments to the store or opening them now and just being excited.

 With enthusiasm we tore open the loot. The first thing Jeff pulled out delighted him and annoyed me…

Quotes (from friends and I) for the Week:

2017 10 30 The Tecumseh Herald Oct 2004 opening jakorte

Enjoy This Week’s Discovery Links:

 

 Funny?: flatulence

What?: popcorn farts

How?: like this

Photo Essay Interlude …

Because old printed pictures tell a good story ….

First, the entire 8 foot by 8 foot Michigan Hot Sauce Club store! (See “Club?” blog)

Hand stamped spirals, hot pepper curtain, plastic shelves, and register counter.

2017 10 24 MHSC Store Layout jakorte

Next, the continuation of the driveway corn experience! (See “Canned” blog.)

We cooked 3 – yes 3 – pots of corn. Canned some plain, some with green peppers, chili peppers, onions and celery.

2017 10 24 Canned corning jakorte 10 24 2017

 

Plus, Jeff’s sense of humor and creativity – cabbage and cookies!

2017 10 24 Jeff took this picture cabbage

Stay tuned for next week’s blog: Stockings