More Brewing

More Friday, September 29, 2006.

So, back to this particular day. Over unrushed, non-churdled coffee, I asked how Jeff was feeling. He told me he must be getting better, because he felt pretty good. He was less tired than he had been for the last few weeks.

We had a quick conversation about maybe buying a cappuccino/espresso maker and a popcorn machine for the store. His targets, he’d explained, were the massage and hair salon clientele. He figured there was usually a person or two waiting, and the smells would be tempting. Plus, it’d make the whole place a little better on those extra hot summer days when the wind drifted in, confirming evidence of the adjacent farm.

“And…” he preened. “I already looked and they’re not that expensive.”

It was a creative and very cute idea. I knew it wasn’t going to be as easy as he thought; I saw issues. I brought up food licensing guidelines. Jeff immediately responded that we already had our food handler certification. I pointed out that preparing food to serve as opposed to just opening a jar of salsa and handing someone a cracker wasn’t on the same level.

I tasked Jeff with finding out if there was even piping for water available for our store. My optimist said that wouldn’t be a problem. If there wasn’t, we could just increase our water delivery for brewing. I countered; how would we clean up or clean our equipment?

“We can use the salon sink. I already talked to the owner, and she likes the idea of coffees.” Jeff offered, smiling proudly. He’d done some leg-work on this.

“With the hair dyes and bleaches?” I questioned. “I have a feeling that would be a bad idea, even if somehow it was approved by the licensers.”

Jeff tugged his ear, reasoning aloud. “Well, there’s always the bathroom sink.” I asked him to check on that, too.

I told Jeff I thought it was a great idea, but we had to see if it was workable.

Getting up to leave, I had another question for him. “Do you even know how to use one of those machines?”

“Nope.” He replied, with confidence. “But, we can always learn it at home, first.” That typical Jeff answer made me giggle.

With a quick kiss, we mutually advised each other to ‘have a good day.’ Then, I was out the door.

Quote for the Week: 2019 06 04 when asked if capable jakorte

Dream-Talk

In the few days before lease signing, we checked to see if there was another hot sauce store anywhere in our vicinity. There wasn’t. That was good.

We needed a license, but first we needed a name. I thought there was an advantage to having a Tecumseh store address and that Tecumseh should part of the name.

Tecumseh Hot Sauce Company and Tecumseh Hot House were contenders, but boring. We tried to find something that rhymed with our last name and made sense with what we would be trying to sell. That didn’t go well. It was impossible.

Jeff suggested Jeff & Jodi’s Joint. I debated whether or not that could be misconstrued for a bar or a head-shop. It also didn’t say anything about what we were trying to sell. For example, The Chocolate Vault in Tecumseh obviously sold chocolate. They sold other stuff too, of course, but at least it was specific enough.

We decided to keep working on the name game, after dinner. Over Jeff’s homemade tomato sauce and pasta, we dream-talked about what would make our store wonderful. A frequent buyer card, taste testing, grand opening mailing list, a good variety of product.

It was also important to get a solid idea of what kind of up-front cash we would need.

In retrospect, I don’t suppose it matters what type of retail space you have, if it’s only 10 x 10.

There are many advantages to limited size: cheap rent, not a lot of room for fixtures, limited stock space, and one person can cover the whole store by themselves. I know some of these don’t seem like good things, but when you have small, your expenses are small.

Sure, only 2-3 other people could fit in there at a time, but that was good for conversation, which Jeff was very good at. Because I’d worked in retail in Connecticut, Massachusetts and New York City, I happily declared that this would prevent shop-lifting stock loss.

“But,” Jeff tsk-ed.,“…this… is… Tecumseh…” he finished with obvious hometown pride.

Clearing the table, I pitched another possible store name. “Hey, how about Jeff & Jodi’s Hot Spot?” I proposed. “Boy,” he exclaimed on a burst of laughter, “I don’t think of hot sauce when I hear that …. sounds like you’re talkin’ ’bout your lady parts!”

“Eek!” I giggled. “Fine,” I volleyed back. “How about just Jeff’s Hot Spot, then?”

“Nah,” Jeff said. “I don’t like that. We’re doing this together.”

Quote for the Week:

2017 10 10 where you come from effects how you feel about where you are

Enjoy This Week’s Discovery Links:

Choosing a Business Name: Don’t

Choosing a Business Name: Do

Choosing a Business Name: Licensing