Thursday, By Appointment

In the beginning, we’d established Michigan Hot Sauce Club hours based on stock deliveries and peak times the mall was busiest. Thursday, Friday, Saturday.

Thursday was the day devoted to store-keeping. Parked in the fire-engine red and glittered, padded vinyl office chair behind the display counter, Jeff would scan new items into the register. Then, price label the goods, and find appropriate alphabetical space for each.

Not long in, we determined Thursday wasn’t going to be a big sale day. We downgraded to Thursday afternoon. Pretty quickly, realizing weekday sales were still rare, we decided to advertise, “Friday, Saturday, and Thursday by Appointment.”

I’d put the fear in him that check-ins were required, twice a day, or I’d freak out. That came about in response to a few incidents. One, notably, the time a physical therapist showed up for a home visit, and it appeared Jeff wasn’t home. After ringing the doorbell, knocking on the front and side doors, and phoning him, she called me.

She’d already looked in the front window and the office window. I asked her to please go around the side and peer into the den window by his chair. Thankfully, she did, reporting that she had knocked on the window and he hadn’t moved.

I begged her to, please, knock harder – as hard as she could. I told her I didn’t care if the siding was damaged or if the windowpane cracked. She whomped a few heavy-handed hits. That did the trick. Jeff’d been deep-sleep reclining in just his underwear.

Later, told me how embarrassed he was. I was more concerned that he’d missed the doorbell, the knocking and the phone ringing. I told him that he’d given me a panic attack. From here out, I demanded he always have his phone on the loudest setting possible, and that he keep it with him, at all times.

“Even in the bathroom?” Jeff joked, good-naturedly, rolling his eyes when I answered with an emphatic, “Yes!” I, also suggested, he should always be wearing pants or shorts. At all times. Especially, when he had appointments.

Thursday, September 29, 2006.

I worriedly called Jeff on my break at work. It was almost 10:00 am, and I hadn’t heard from him, yet.

It took me two, long-ringing tries to get him on the phone. When he answered, I immediately asked him, “Where were you?” “Morning constitution!” he quipped.  He told me he wasn’t “feelin’ too great,” and asked if I thought it would be ok if he took the new stuff down to the store on Friday.

I didn’t see a problem with that. We hadn’t had a Thursday sale in quite some time, and Friday mornings weren’t setting our profits on fire, either.

Jeff did end up bringing the boxes down that day, after lunch. He said he’d just had to force himself to “get on the giddy-up.”

Quote for the Week:2019 04 16 Adjustment is the key to almost everything jakorte

 

Dream-Talk

In the few days before lease signing, we checked to see if there was another hot sauce store anywhere in our vicinity. There wasn’t. That was good.

We needed a license, but first we needed a name. I thought there was an advantage to having a Tecumseh store address and that Tecumseh should part of the name.

Tecumseh Hot Sauce Company and Tecumseh Hot House were contenders, but boring. We tried to find something that rhymed with our last name and made sense with what we would be trying to sell. That didn’t go well. It was impossible.

Jeff suggested Jeff & Jodi’s Joint. I debated whether or not that could be misconstrued for a bar or a head-shop. It also didn’t say anything about what we were trying to sell. For example, The Chocolate Vault in Tecumseh obviously sold chocolate. They sold other stuff too, of course, but at least it was specific enough.

We decided to keep working on the name game, after dinner. Over Jeff’s homemade tomato sauce and pasta, we dream-talked about what would make our store wonderful. A frequent buyer card, taste testing, grand opening mailing list, a good variety of product.

It was also important to get a solid idea of what kind of up-front cash we would need.

In retrospect, I don’t suppose it matters what type of retail space you have, if it’s only 10 x 10.

There are many advantages to limited size: cheap rent, not a lot of room for fixtures, limited stock space, and one person can cover the whole store by themselves. I know some of these don’t seem like good things, but when you have small, your expenses are small.

Sure, only 2-3 other people could fit in there at a time, but that was good for conversation, which Jeff was very good at. Because I’d worked in retail in Connecticut, Massachusetts and New York City, I happily declared that this would prevent shop-lifting stock loss.

“But,” Jeff tsk-ed.,“…this… is… Tecumseh…” he finished with obvious hometown pride.

Clearing the table, I pitched another possible store name. “Hey, how about Jeff & Jodi’s Hot Spot?” I proposed. “Boy,” he exclaimed on a burst of laughter, “I don’t think of hot sauce when I hear that …. sounds like you’re talkin’ ’bout your lady parts!”

“Eek!” I giggled. “Fine,” I volleyed back. “How about just Jeff’s Hot Spot, then?”

“Nah,” Jeff said. “I don’t like that. We’re doing this together.”

Quote for the Week:

2017 10 10 where you come from effects how you feel about where you are

Enjoy This Week’s Discovery Links:

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Choosing a Business Name: Do

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Infomercial Intrigue

Jeff and I shared the desire to own our own business. Since we both had jobs, we often talked about what we’d like to do, together, someday. And since Jeff was up late at night a lot, he was the one who saw the Tom Bosely, Specialty Merchandise Corporation infomercial. He told me about it in the morning on our way to work. That evening we crammed into our tiny office in the Tecumseh townhouse, fired up the computer and read everything there was to read on the SMC website.

We started off with a standard website and sent out a dozen business inquiries. We thought we should start small. We received one response from a tattoo shop in Tecumseh, set up a meeting and sold a few things. We sent out another dozen, but nothing came of those.

Jeff came up with another idea, though. Jeff used to sell trading cards at expos and we both loved flea markets, so we decided to try those route. The hardest thing about retail is trying to gauge what buyers want. We set out to see what was missing from the local weekend markets, and decided it was garden décor and birdhouses. I also included some of my fabric flower pins, just to see what would happen.

We did well enough our first show to earn back our table fee and recoup half of our purchase money. It didn’t come close to breaking even for us, especially with the program buy-in fee. I took the catalogues into work and made a few sales that way. What was left was taken to another flea. That’s where we learned (which we should have already known) that the same buyers go many places to see what is different. Of course, we should have known that, because that’s why we went to many places, as well.

After spring and summer, comes winter and no markets. We had quite a bit of stock left, and our enthusiasm for dragging around merchandise, setting up and tearing down displays every weekend kinda fizzled. It came up in conversation one day with friends who had a retail space in a mall that currently had some open spaces available.

“What good would a store be?” I asked Jeff. “You can’t just have a store open on weekends…”

“Well, why not? Sure ya can.” He replied, quickly adding, “Let’s just go look…”

Quote for the Week:

2017 09 05 Ive learned a lot from infomercials jakorte

How to flea market: Flea Market Facts

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Pure Michigan: MI Flea Market Map